Expertise Levels
The Platform,
Inside and Out
Early NationBuilder employee. Certified Architect. I've built hundreds of custom themes and managed email programs that raised millions. When other certified experts get stuck, they call me.
The Journey
Early employee to independent expert. Here's how I went from working inside NationBuilder to becoming the person other Architects call when they're stuck.
Joined the Company
Hired by NationBuilder just after Series A. Moved to Los Angeles. Trained on the platform and worked in sales and support.
Wore Every Hat
Ran email deliverability and certified new experts. Handled escalated support for edge cases. Wrote the company's public documentation. Led the migration to Trello for product tracking. Reported directly to the CEO. Learned the platform from every angle.
Agency Growth
Founded Hines Digital. Grew to serve 100+ clients across three continents. Became the expert other experts called when they were stuck. Focused on full-service onboarding of high-profile customers. Theme design became my specialty—the highest-value, most technically demanding work.
Independent Expert
Taking on complex challenges that require deep platform knowledge. When NationBuilder's own support can't solve it, they often send clients my way.
Platform Capabilities
Implementation
Complete nation architecture from zero. Site structure, people data setup, paths, integrations—built right from the start.
- Site architecture planning
- People data setup
- Path & workflow creation
- Third-party integrations
Optimization
Nations grow messy over time. Performance audits, workflow streamlining, technical debt cleanup for complex nations.
- Performance audits
- Database cleanup
- Workflow optimization
- Technical debt removal
Development
Custom themes, Liquid templates, API integrations, and functionality beyond platform defaults.
- Custom theme development
- Liquid template expertise
- API & webhook integrations
- Custom JavaScript/CSS
On-Site Training
I fly to you. Not just button-clicking tutorials—strategic training on how to use NationBuilder to actually win. Your team leaves knowing not just how, but why.
- In-person workshops at your office
- Strategic platform adoption
- Campaign-specific tactics
- Staff certification programs
NationBuilder Experience
A selection of campaigns and organizations I've supported on the platform.
Representative sample. Additional client references available upon request.
How I Can Help
Specific services for specific problems. No generic packages—just solutions.
Custom Theme Design
This is what I'm known for. Custom themes that match your brand, convert visitors into supporters, and actually work on mobile. Not stock templates with your logo—themes built specifically for your organization.
Nation Audits
Comprehensive review of your existing nation. Data structure, theme performance, automation efficiency, deliverability health. Actionable recommendations, prioritized by impact.
Migration Planning
Moving to or from NationBuilder? Data mapping, field translations, cleanup strategies, parallel operation during transition. Migrations without data loss.
On-Site Training
I travel to your office and train your team in person. Not just "how to click buttons"—strategic training on using NationBuilder to win. Build lists that convert. Write emails that raise money. Segment supporters for maximum impact.
API Integrations
Connecting NationBuilder to your ecosystem. CRMs, payment processors, custom apps, data warehouses. Two-way sync when needed.
Troubleshooting
The problems support can't solve. Deliverability nightmares, mysterious bugs, performance issues, edge cases. I've probably seen it before.
Technical Toolkit
Looking Forward
Most organizations use maybe 20% of what NationBuilder can do.
The platform has deep capabilities for automation, segmentation, and supporter journeys—capabilities that go untapped because they require expertise to unlock.
If you're not getting the results you expected from NationBuilder, the problem usually isn't the platform. Let's talk.
Stuck on NationBuilder?
Custom themes, platform optimization, or the problems NationBuilder's support can't solve—let's talk.
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